CAPITAL Z × GENZWIKI

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We chase the proof.

The planning team owns the angle. GenZWiki tests it against live India data, culture and contradiction.

INDIA, NOT IMPORTED
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SELECTED FROM MONDAY'S MAIL

An effort recession, or a renegotiation of work?

Indian firms report falling discretionary effort just as Gen Z becomes a larger share of the workforce.

Evidence status: July reporting on Great Place to Work India studies says 63% of organisations see reduced discretionary effort. Watch-out: organisation-level perception cannot prove Gen Z caused the shift.
Sources: India Today / NDTV

Four ways in.

These are tensions worth investigating—not ready-made conclusions. Pick one, or bring the planning team's own point of view.

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