CAPITAL Z × GENZWIKI

You pick the lens.
We chase the proof.

The planning team owns the angle. GenZWiki tests it against live India data, culture and contradiction.

INDIA, NOT IMPORTED
✓Topic picked
2Choose a lens
3Add your take
4Research
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Brands + commerce
SELECTED FROM MONDAY'S MAIL

The feed is becoming the storefront

Short-form video increasingly shapes how young Indians discover products, but discovery, trust and purchase remain different behaviours.

Evidence status: Large India platform studies report very high Reels usage and product discovery among Gen Z. Watch-out: Meta has a commercial interest, so research must seek independent purchase evidence.
Sources: Meta India / McKinsey

Four ways in.

These are tensions worth investigating—not ready-made conclusions. Pick one, or bring the planning team's own point of view.

YOUR CONTEXT MATTERS

Add your lens.

You are closest to the brief, brand and room. Add what the data alone cannot know.

This overrides the selected card and becomes the lead research lens.

Prompts and hypotheses are welcome. GenZWiki verifies them before use.

Planning team: add your own take, observations, links or questions. These guide the research; they are never treated as facts without verification.

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